Our story
Made for skin, not just colour
joeytan was created for people who want a believable tan without compromising on the way their skin feels. Every formula in the range is built around a short, considered ingredient list and a colour guide that develops gradually rather than all at once.
Products are cosmetic self-tanning preparations. They contain no sun protection factor and do not protect against UV exposure.
Explore the rangeResponsible tanning
We ask every customer to patch test 24 hours before first use and to follow the directions supplied with each product. Guidance is on our how to use page.
Product safety and compliance
Cosmetic products sold here are intended to be supplied in line with UK Cosmetics Regulation requirements, including a named Responsible Person, product information files, and full INCI labelling. Responsible Person details must be confirmed before launch.